Google Property Link Stack
The Strategy
Each Google property contains original roofing content and links back to Cox Roofing's main domain. This creates a "stack" of authoritative, indexed pages that signal to Google that Cox Roofing is a trusted local expert in St. Louis roofing, insurance claims, and storm damage.
Google My Business
Official GMB listing with photos, reviews, and contact info
ActiveGoogle Maps
Enhanced Maps profile with service areas and business info
OptimizedGoogle Sites
Free static site with roofing resources and links back to main domain
Setup ReadyGoogle Docs
Roofing guides, insurance claim walkthroughs, storm damage guides
In ProgressGoogle Sheets
Service area availability matrix, regional pricing transparency
In ProgressGoogle Slides
Roof system comparisons, before/after galleries, case studies by region
Setup ReadyGoogle Photos
Public albums of completed roofing projects tagged by service area
PlanningGoogle Drive
Shareable resource folders with roofing specs, guides, and templates
PlanningWhy This Works
Authority Stacking
Backlinks from Google's own properties (DA = 100) boost your site's credibility.
Local Signals
Each property mentions St. Louis, service areas, and local credentials.
Customer Value
Free, authoritative guides across multiple platforms improve trust and engagement.
Implementation Timeline
Google Sites + Google Docs (Week 1-2)
Setup site, publish 3 roofing guides with links back to main domain
Google Sheets + Slides (Week 3-4)
Create public pricing matrix, system comparison charts, case study decks
Google Photos + Drive (Week 5-6)
Create public albums, share resource folders with roofing specs
Related Resources
Ready to Build Authority?
Let's start with Google Sites and Docs. We can have the first 3 properties live and indexed within 2 weeks.